ICO response to DCMS consultation on an Online Advertising Programme

21/06/2022 | ICO

The Information Commissioner's Office (ICO) has published its detailed response to the government's public consultation on an Online Advertising Programme (OAP). The ICO welcomes initiatives that address the inherent issues within digital advertising, such as a lack of transparency and accountability. While the response covers several areas, the ICO outlines that the government should conduct additional research into the role regulators plays in addressing harms from online advertising to ensure reforms only target regulatory gaps or where increasing regulatory oversight is necessary. The ICO also cited that it resumed its investigation into Real-Time Bidding (RTB) following a pause due to the pandemic. At the time, the Open Rights Group considered legal action against the ICO for failing to end unlawful RTB practices.

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Online advertising, adtech, real-time bidding rtb

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