Google delays cookie phaseout to 2024

28/07/2022 | Google

Google Vice President of Privacy Sandbox Anthony Chavez has announced the company will extend the sandbox testing window, pushing the full deprecation of third-party cookies into H2 2024. Google had initially planned to phase out support for third-party cookies by 2022, but ongoing technical, industry, and regulatory issues have led to this second delay. Mr Chavez said that the common feedback Google gets regarding its current application programming interfaces (APIs) in the sandbox is "the need for more time to evaluate and test." He went on to say, API trials in August will expand to millions globally.

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