08/01/2021

UK Government

CMA to investigate the impact of Google's Privacy Sandbox

The UK Competition and Markets Authority (CMA) has announced that it will investigate Google's Privacy Sandbox privacy changes. The CMA seeks to assess how the changes will disable third-party cookies in the Chrome browser and replace them with new tools for targeted advertising, which will impact the advertising ecosystem. The CMA has engaged with Google to better understand the Privacy Sandbox proposals and work with the ICO throughout the investigation.

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