EU Commission outlines voluntary pledges plan as cookie alternative

21/06/2023 | EURACTIV

The European Commission has launched a voluntary pledge initiative to move the online advertising industry away from 'cookie fatigue'. 

The initiative aims to explore alternative ways for users to consent to the processing of their personal data for the purpose of online advertising,  increasing users' ability to make informed choices and business model transparency. 

The first roundtable event took place on 28 April, and stakeholders have been requested to provide their written inputs this week after the European Commission shared draft notes with some initial pledges and points for discussion.

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