First EU cookie pledge roundtable discussion on 28 April

11/04/2023 | EURACTIV

Following its cookie pledge announcement last month, the European Commission's consumer protection office is scheduling roundtable discussions with stakeholders, including publishers, advertisers, advertising technology companies and digital platforms. A note about the first roundtable event on 28 April read: “The objective would be to propose simpler choices of advertising models to consumers, respecting, if this is so, their wish not to be tracked, and provide alternative methods for the personalisation of advertising in exchange of continued free of monetary payment content.”

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Digital advertising, adtech

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