An article in The Wall Street Journal (£) reports that for years, the healthcare industry has been looking into the potential of using synthetic data produced by artificial intelligence algorithms from real data sets. In theory, the technology would allow drug and health researchers to analyse the impact of a drug on a particular subpopulation without typical privacy and regulatory obstacles. However, the use of synthetic data has yet to be widely adopted due to ongoing technology challenges. In 2021, a Gartner study predicted that 60% of data used for AI and analytics projects would be synthetically generated. The reality is that adoption in healthcare remains low.
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