Google’s Privacy Sandbox achieves major milestone

07/09/2023 | The Verge

Google's Privacy Sandbox has reached a significant milestone as the company's Chrome browser moves closer to phasing out third-party cookies by the end of 2024. The search giant announced on Thursday that its relevance and measurement APIs for Privacy Sandbox are now generally available, meaning they are accessible by default in Chrome without any browser flags or trial participation. Next, Google plans to run A/B tests on Chrome users in the coming months before expanding the availability of the APIs to 100% of users.

Concerned about Google's new Topics API that allows third parties to track your interests? 

If so, you'll be pleased to learn you can easily turn it off. Google is replacing third-party cookies with its new Topics API in its Chrome 115 release. The company says the move will preserve user privacy. However, if you still don't want to share information about your interests with third parties, follow the simple steps outlined by The Verge. 

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