Link decoration practices widely used to track users online

06/10/2023 | The Register

A new study has revealed that link decoration, the practice of adding data to the end of web links, is being widely used to send information associated with web users to ad-tracking firms. This includes email addresses and other personal data. While the phase-out of third-party cookies next year was expected to reduce ad-tech data gathering, data-focused operators have found other ways to track web users. The study found that 73% of websites use at least one link decoration for tracking.

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URL, HTTPS, UTM, Link decoration

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