A joint advertising venture started by four European telecommunications companies is expanding its operation to the UK. Utiq, which aims to provide an "authentic consent service" for digital marketing, has been operating in Germany, France, and Spain since May 2023. The adtech company offers targeting tools to advertisers while giving consumers control and choice over their privacy. The venture is backed and funded by telecoms providers such as Deutsche Telekom, Orange, Telefónica, and Vodafone.
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