A new study conducted by non-profit consumer watchdog Consumer Reports with the help of The Markup reveals the massive scale of online surveillance. The study, which analysed Facebook data collected from 709 US volunteers, found that 186,892 companies sent data about these individuals to Facebook. On average, each participant had their data sent to Facebook by 2,230 companies, with some having over 7,000 companies sharing data about them. The findings may leave internet users with more questions than answers about the extent of online tracking.
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