Swedish DPA issues two GDPR fines over €1m for using Google Analytics

03/07/2023 | Swedish DPA

Following an audit of four companies, the Swedish data protection authority (IMY) has issued administrative fines to two companies over their continued use of Google Analytics. The IMY issued a €1 million administrative fine to telecommunications provider Tele2 and €25,000 fine for online retailer CDON. One of the four companies stopped using Google Analytics voluntarily, while the other three were ordered to do so. 

In reaching its decisions, the IMY also concluded that each of the four companies' supplemental measures were not sufficient. 

The two fines represent the first fines following the 101 complaints filed by the Austrian privacy group NOYB. 

In a statement, Marco Blocher, data protection lawyer at NOYB, said, "Finally, a DPA has imposed a significant fine for the continued use of a tool that transfers personal data to the United States in violation of the GDPR – and banned the further use of that tool. This is a pleasant change compared to other DPAs simply holding that there has been a violation but creating no incentive to comply in the future. We hope that other DPAs follow the Swedish DPAs example and put an end to unlawful data transfers."

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