Google issues warning against Non-Compliant GDPR Consent Banners

23/01/2024 | Search Engine Roundtable

Google has been sending emails to publishers, app owners, and other website owners who are not complying with the company's GDPR EU User Consent Policy. The email warns of potential action, including account suspension, if the policy violations are not resolved. The email outlines the EU User Consent Policy's responsibilities, including obtaining consent from EEA and UK end-users around the use of cookies or other local storage and the collection, sharing, and use of personal data to personalise ads. It also requires the identification of any parties that may collect, receive or use end-user personal data and the provision of easily accessible information about such use of personal data. 

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