Meta in court over Norwegian DPA's advertising ban

23/08/2023 | Reuters

On Tuesday, 22 August, Meta asked a court in Norway to intervene and prevent Datatilsynet, the Norwegian Data Protection Authority (DPA), from imposing a fine on the company for breaching user privacy. The company has been fined NOK1 million (£76,000) per day since 14 August for using user data to target them with behavioural advertising, which is a common practice among Big Tech. Meta is seeking a temporary injunction against the order that imposes a daily fine until 3 November. The company's lawyer, Christian Reusch, stated that Meta has already committed to seeking user consent. 

However, the Norwegian DPA's head of international section, Tobias Judin, said, "Datatilsynet will argue that there is no basis for an injunction." Furthermore, the DPA could still make the fine permanent and refer its decision to the European Data Protection Board (EDPB), which could mean the territorial scope is widened to cover the rest of the EU.

On the second day of the 2-day hearing, Hanne Inger Bjurstroem Jahren, a lawyer representing the DPA, told the court that the fine remains valid as Meta is not respecting the EU General Data Protection Regulation (GDPR) in Norway. "There is no discussion on whether the company is in violation of these rules ... Today Meta breaks GDPR rules," she said. 

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