Norwegian DPA bans behavioural advertising on Facebook and Instagram

19/07/2023 | Datatilsynet

Datatilsynet, the Norwegian data protection authority (DPA), has imposed a temporary ban on Meta's illegal surveillance-based behavioural advertising practices on its Facebook and Instagram platforms. The advertising ban, which will commence on 4 August and last for three months, will only apply to users in Norway. If Meta does not comply with the decision, the company risks a daily fine of up to NOK1 million (£76,000). 

The Norwegian DPA's action follows the recent ruling by the Court of Justice of the European Union (CJEU) and the final decisions adopted by the Irish Data Protection Commission (DPC)

In a statement praising the decision, Romain Robert, Program Director at NOYB, said, "The decision of the Norwegian DPA is exciting. It clearly seems to be an attemt to bypass the Irish DPC, which wasn't enforcing its own decision against Meta 5 years after noyb's complaints."

Then on Wednesday, 19 July, EURACTIV reports that a group of 10 Members of the European Parliament, part of the Tracking-free Ads Coalition, asked the European Commission for a moratorium on tracking users online and for more information on how the EU will apply new rules under the Digital Markets Act and Digital Services Act. The MEPs are seeking details on how the Commission intends to apply provisions restricting the delivery of advertising, including those prohibiting profiling of minors and ads based on sensitive data. They also asked how the Commission intends to cooperate with Member States, the European Data Protection Board and the European Data Protection Supervisor on this matter.

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