ORG publishes data use for political purposes DPDI Bill briefing

11/04/2024 | Open Rights Group

A briefing published by the Open Rights Group (ORG) sheds light on the effect of the UK's data protection reforms on the misuse of data for political purposes. The use of personal data and analytics for electoral campaigning has been on the rise in recent years, raising concerns over the ability of such systems to manipulate public opinion and affect the integrity of the electoral process. The UK government's proposed changes in the Data Protection and Digital Information (DPDI) Bill could reduce legal safeguards and encroach on the current state of affairs. According to the ORG, these changes could hinder individuals' right to access their personal data, reduce legal safeguards around online tracking and profiling, water down accountability requirements, and undermine the right to lodge a complaint and independent supervision.

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electoral campaigning, voting, political campaigning

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