NOYB files EDPS complaint against EU Commission for targeted ads

16/11/2023 | NOYB

NOYB has filed a complaint with the European Data Protection Supervisor (EDPS) against the Directorate General for Migration and Home Affairs of the EU Commission, accusing it of using illegal micro-targeting on X platform to promote its controversial regulation to fight child sexual abuse. The EU Commission allegedly resorted to the tactic in order to gain public support and pressure national governments to accept the proposed legislation. According to NOYB, this move not only violated the EU General Data Protection Regulation (GDPR) but also undermined the established democratic procedures between EU institutions. The complaint alleges the advertising campaign targeted users based on their political and religious beliefs, which the EU Commission previously described as a serious threat to a fair and democratic electoral process.

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Target, advertising, ad tech

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