A recently published report by Mozilla has revealed that large technology companies are falling short of the ad transparency requirements under the EU Digital Services Act (DSA). The report analysed 11 companies to assess how they have implemented the requirement for publicly accessible and transparent ad libraries. The report found that there is a “huge variation among the platforms”, and none of them have a fully functional ad repository that could provide researchers with the tools and data they need to effectively monitor the impact of VLOPs advertisements in Europe’s upcoming elections. The repositories are also incompatible, making it harder for researchers to study paid influence across the platforms systematically.
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