Advertising group calls for US lawmakers to pass a federal privacy law

03/10/2023 | MediaPost

The Association of National Advertisers and 4A's have launched a new initiative to urge US federal lawmakers to pass a comprehensive federal privacy law that would override state laws. The move comes as the ad industry faces an increasing number of state privacy laws, causing concern for industry leaders. The Responsible Privacy in Advertising Initiative will also update an industry self-regulatory code by early 2024, with the aim of gaining widespread compliance and arguing for the allowance of data use outlined in the updated code under a federal privacy law. The new code is expected to align with a 2019 proposal by Privacy for America, which includes a group of ad associations such as the Interactive Advertising Bureau and Network Advertising Initiative.

Read Full Story
US flag

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

Freevacy has been shortlisted in the Best Educator category.
The PICCASO Privacy Awards recognise the people making an outstanding contribution to this dynamic and fast-growing sector.