Tracking pixels highlighted as a cybersecurity risk

19/04/2023 | Infosecurity Magazine

Tracking pixels, such as those used by technology companies Google, Meta, Twitter, LinkedIn, and TikTok to provide information to digital advertisers about who you are and what you’re doing online, are increasingly being seen as a cybersecurity risk, according to Infosecurity magazine. So much so they have drawn the attention of law firms, regulators and insurers over recent months as a factor in determining risk levels for security leaders. The article proposes companies "limit their risks by putting a governance process in place that includes marketing, privacy, IT and legal departments – with the aim of reducing the odds that organisations are implementing tracking in places they shouldn’t be."

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