On Tuesday, 21 May 2024, the Information Commissioner's Office (ICO) announced that it had closed its investigation into Snap Inc and Snap Group Limited (Snap), the companies behind the multimedia instant messaging service Snapchat, over concerns that they failed to assess the privacy risks of their generative AI chatbot properly, 'My AI'.
The ICO opened its investigation in June ahead of issuing a Preliminary Enforcement Notice to Snap on 6 October 2023.
In its latest update, the ICO explained that its investigation led Snap to take a number of steps to conduct a more thorough review of the associated risks and to demonstrate where the company had implemented relevant mitigations to comply with data protection law.
In a statement, Stephen Almond, ICO Executive Director of Regulatory Risk, warned companies not to ignore data protection risks when launching artificial intelligence-powered chatbots.
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