ICO issues Snapchat enforcement notice over AI chatbot

06/10/2023 | ICO

Snap Inc and Snap Group Limited (Snap), the companies behind the multimedia instant messaging service Snapchat, have received a preliminary enforcement notice from the Information Commissioner's Office (ICO) over concerns that they failed to assess the privacy risks of their generative AI chatbot properly, 'My AI', which is powered by OpenAI’s ChatGPT technology.

The ICO's investigation found that Snap's risk assessment before launching the chatbot did not adequately address the data protection risks posed by the technology, particularly to children. If a final enforcement notice is issued, Snap could face a fine of millions of pounds. It may also be required to halt data processing related to 'My AI' and cease offering the product to UK users until an adequate risk assessment is carried out. The ICO stressed its findings are provisional and that the regulator will consider any representations from Snap before making a final decision.

Additional reporting in The Guardian.

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