The Information Commissioner’s Office (ICO) has launched a consultation into period and fertility tracking apps after a poll revealed that over half of women are concerned about data security.
An ICO poll showed that transparency and security were bigger concerns for women than cost and ease of use when choosing a reproductive health app. The poll also revealed that a third of women had used such apps to track periods or fertility, and over half of users believed they had noticed an increase in baby or fertility-related ads after signing up. The ICO is now calling for users to share their experiences through a survey. The ICO has also contacted companies to establish how they process personal information.
The consultation closes on 5 October 2023.
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