An ICO poll showed that transparency and security were bigger concerns for women than cost and ease of use when choosing a reproductive health app. The poll also revealed that a third of women had used such apps to track periods or fertility, and over half of users believed they had noticed an increase in baby or fertility-related ads after signing up. The ICO is now calling for users to share their experiences through a survey. The ICO has also contacted companies to establish how they process personal information.
The consultation closes on 5 October 2023.
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