In a blog post, the outgoing information commissioner, Elizabeth Denham, has urged counterparts in G7 countries to tackle website pop-up banners by allowing users to set generic privacy preferences in the browser, app or device instead of having to decide whether to accept cookies every time they visit a website. The move comes after Culture Secretary Oliver Dowden announced plans to "doing away" with cookie banners in an overhaul of the GDPR—because that will resolve the issue. Last year, in a similar move against the sale of personal information, the Office of the Attorney General of California made an addition to its FAQs on the CCPA. The update involves a Global Privacy Control, a signal delivered through a browser extension that automatically allows users to exercise their rights to opt-out of the sale of their personal information. So perhaps there will be an end to the cookie pop-up after all.