ICO dispels myths about storage and access technologies
12/09/2025 | ICO
Following on from the publication of its online tracking strategy in January 2025 and its subsequent update to its storage and access technologies guidance in July, the Information Commissioner's Office (ICO) has published a blog article dispelling several common misunderstandings about how data protection laws apply to storage and access technologies, like cookies or tracking pixels.
The article examines whether the rules only apply to personal data, whether the ICO has altered the meaning of 'strictly necessary', and how it should be assessed. The article also addresses why you can't rely on legitimate interests for non-exempt purposes, and that PECR covers more than just cookies.
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