Unpacking the CJEU death knell decision on consent-less tracking

28/07/2023 | IAPP

In an article for the IAPP, Ali Vaziri, CIPP/E, CIPM, FIP, Senior Associate at international law firm Lewis Silkin, examined the Court of Justice of the European Union's recent decision that a competition authority can determine data protection issues. Vaziri writes that the decision is noteworthy because it calls into question whether platforms can carry out personalised advertising on a basis other than consent.

Meanwhile, in his weekly column, Cobun Zweifel-Keegan, Managing Director of IAPP, Washington, D.C., writes that change is coming for digital advertising that could mean the end of millions of dollars of marketplace value or the start of innovative privacy-centric adaptions for advertising technology.

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