The European Commission's consumer protection department's voluntary cookie pledge, which aims to phase out cookies in the digital advertising industry, is not as universally trusted as its backers may have hoped. In an article for the IAPP, Euractiv Digital and Media Editor Luca Bertuzzi writes that a number of stakeholders have expressed concerns about the lack of transparency in selecting participants, the need for differentiation among different types of tracking, and the absence of incentives for signing the pledges. While civil society organisations appreciate the initiative, private actors remain sceptical about its effectiveness in ensuring compliance with relevant legislation.
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