Digital advertising: the consequences of user consent mismanagement

09/03/2023 | IAPP

Capturing consent and consent management are two key processes that underpin companies' data-sharing practices. While consent management platforms can automate and streamline these processes, they are prone to mistakes that incorrectly process user choices. For example, in programmable digital advertising, up to a third of consumer privacy choices are mishandled, violating data privacy principles. In this IAPP article, Boltive CEO Dan Frechtling explains how each process works and what may contribute to instances of mishandled consent.

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Missed target, digital advertising

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