13/10/2021

IAPP

Consumers are taking a more active role in protecting their privacy

Consumers around the world are increasingly taking data protection seriously, whether by exercising data rights provided under privacy laws or avoiding companies that do not meet consumers' standards of privacy and protection. Cisco's 2021 Consumer Privacy Survey, which draws on 2600 anonymous responses across 12 countries, speaks to this growing consumer awareness. Cisco Systems Director Robert Waitman, CIPP/US, CIPT, offers a deeper analysis of the survey results and recommendations for how organizations can respond to consumer trends and desires.

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