IAB Tech Lab has published a detailed analysis outlining the challenges associated with the adoption of Google's Privacy Sandbox.
According to the analysis, there are several key issues that media companies, advertisers, and the broader industry face in adapting to the changes mandated by Privacy Sandbox. These include essential event-based metrics, brand safety concerns, on-browser computing implications, and a lack of consideration for commercial requirements.
The IAB Tech Lab is seeking feedback from stakeholders over the next 45 days. The consultation closes on 22 March 2024.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.