IAB Europe has published the latest version of its guidance and recommendations for digital advertisers' path forward following the third-party cookie phaseout. The third-edition guide outlines the alternative solutions to address Google's amended plan to replace third-party cookies by 2023. IAB Europe Marketing & Industry Programmes Director Lauren Wakefield said the guide aims to "help our members embrace these changes" while ensuring advertising technology companies "continue to collaborate, innovate and deliver on the solutions."
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