IAB Europe has published its response to the European Data Protection Board's (EDPB) Opinion on the legality of tiered subscription models used by large online platforms to obtain consent to process personal data for behavioural advertising. According to IAB Europe, the EDPB's Opinion is at odds with the prevailing jurisprudence of the CJEU and misrepresents both the 'consent or pay' model and personalised advertising. IAB Europe is concerned that the Opinion will increase legal uncertainty for many businesses beyond large online platforms and ultimately limit users' ability to access a variety of services and content online for free.
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