In a new three-part video series, UK marketing and creative leaders share their insights on what's important now and next. The series, created by Think with Google and The Drum, features conversations with industry experts.
In Episode 3, M&C Saatchi London's chief data strategy officer, James Calvert, discusses the future of marketing in a privacy-first landscape and the opportunities that AI presents for marketers. He also explores the moves that agencies are making to stand out from the competition.
A related blog article posted by Google warns marketers looking to succeed in a privacy-first world must pay attention to the role that data protection officers and legal advisors have to play.
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