Retail chains are looking to profit by selling personalised online and in-store advertising to consumer goods companies, according to an article in the Financial Times (£). Supermarkets have long used promotions and banners to boost sales, often funded by the manufacturer. However, with the growth of e-commerce and the phasing out of cross-website cookies, retailers' loyalty programmes have become more valuable and are seen as a potential source of revenue. Retail media is expected to surpass television ad revenues by 2028, according to media buyer GroupM.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
