An amendment contained within the Data Protection and Digital Information (No.2) Bill (DPDIB) could soon give political parties the ability to send unsolicited electronic messages to individuals without specific consent. The Conservative government claims they have no immediate plans to use these powers and would require a further parliamentary vote to trigger the ban on direct marketing.
An article in the Financial Times discusses the value of shared political debates and argues that there should be a space for at least some political communication in an era of streaming services. The article concludes that while the prospect of receiving unsolicited messages from UK political parties does not fill everyone with joy, the government is asking the right questions.
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