European Parliament supports political advertising regulation

09/02/2023 | European Parliament

The European Parliament has confirmed its support for a proposal for complementary rules to the Digital Services Act and Digital Markets Act targeting abusive political advertising, both online and offline. In a press release, Parliament said: "the processing of sensitive personal data for advertising practices such as micro-targeting has been found to affect people's rights" and that "traditional rules may be ineffective, as they are often hard to enforce when applied online, where new technologies and tools create opportunities to influence and target voters." The aim is to reach an agreement on the proposal in time for the 2024 European elections.

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EU Flag, megaphone, political campaign

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