The European Parliament has adopted new rules to regulate political advertising and ensure transparency during election and referendum campaigns. The regulation will require that all political advertising, including online ads, are clearly labelled in order to allow citizens, authorities, and journalists to easily access information on who is paying for the ads, how much is being paid, and which election or referendum the ad is linked to. Personal data can only be used to target political advertising where explicit and separate consent has been given, and special categories of data, such as ethnicity and religion, cannot be used for targeting or amplification. The new rules also aim to prevent foreign interference in European democratic processes by prohibiting ads from outside the EU in the three months leading up to an election or referendum.
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