European Commission cookie pledge fails to gain traction

25/04/2024 | Euronews

The European Commission's initiative to get Big Tech companies to commit to a cookie pledge voluntarily has failed to gain momentum. The initiative was designed to give consumers more control over tracking-based advertising models. According to Euronews, however, most stakeholders in discussions with the EU executive deemed this voluntary approach premature in light of the Digital Services Act (DSA) and the Digital Markets Act (DMA), which have recently come into effect.

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