Germans fail to see the link between personal data and digitalisation

16/11/2023 | EURACTIV

A revealing survey conducted by the Federal Association for the Digital Economy (BVDW) found that the German public and businesses are not convinced of the benefits of using personal data. The survey indicates that of the 2,500 respondents, 75% do not see any economic benefit in digital data processing, and only 10% believe personal data contributes to GDP growth. Only 14% agree that digital data processing makes their lives easier.

Dirk Freytag, President of the BVDW, said that while most Germans favour digitalisation, many do not see the connection with their data.

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