EU could introduce addictive design legislation in next parliament

05/06/2024 | EURACTIV

The European Union is considering new legislation to restrict addictive design elements on tech platforms, such as endless scrolling and auto-play, in the next parliamentary term. Current regulations like the Artificial Intelligence Act (AI Act) and Digital Services Act (DSA) do not adequately tackle digital platform addiction, especially concerning minors. 

In comments given to EURACTIV, Mathias Vermeulen, public policy director at data rights agency AWO, highlighted that addictive design falls within the intersection of the DSA, the EU General Data Protection Regulation (GDPR), and consumer law. Vermeulen also questioned the need for new legislation, stating that the EU has yet to fully utilise existing tools to address this issue.

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Doom scrolling, addictiv design

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