An article by global law firm Dentons outlines the impact that the EU Digital Markets Act (DMA) and Digital Services Act (DSA) will have on the adtech industry as a whole rather than from the perspective of the designated gatekeepers or very large online platforms (VLOPs) and search engines (VLOSEs). The article breaks down the different requirements and obligations of each piece of legislation separately in order to help publishers and advertisers operating in the space consider their positions sooner rather than later.
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