A new report by Deloitte: Privacy-Enhancing Technologies (PETs) - A Marketer’s Guide, predicts that privacy-enhancing technologies will become the new norm for online businesses, leading to big changes for ad tech. The report, which was commissioned by Meta, advises businesses to stay informed of primary methods being developed and to review how personal data is being collected and processed by marketing teams. Deloitte's Marketers Guide to PETs provides actionable steps for businesses to prepare for the use of PETs in their organizations and vendors to protect user privacy.
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