CJEU rules IAB Europe's real-time bidding violates EU GDPR

07/03/2024 | CJEU

The Court of Justice of the European Union (CJEU) has ruled in Case C-604/22 that IAB Europe’s Transparency & Consent Framework (TCF) for auctioning personal data is in breach of the EU General Data Protection Regulation (GDPR). The judgment was made following IAB Europe's challenge to a 2022 ruling by the Belgian Data Protection Authority, which stated that its advertising real-time bidding model did not comply with the EU's privacy regulations. The Belgian Court of Appeal subsequently requested clarification on the matter from the CJEU. The Belgian Court of Appeal will now rule on the case.

Additional commentary in EURACTIV.

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