Cisco has published its 2023 Consumer Privacy Survey. The study Generation Privacy: Young Consumers Leading the Way, now in its fifth year, was based on a survey of over 2,600 consumers in 12 countries worldwide. Among the key findings (infographic), the survey revealed that consumers, particularly those in their 20s and 30s, have become more aware of the privacy laws governing the use of their personal information and are playing a greater role in ensuring their information remains safe.
For instance, 33% of respondents qualified as Privacy Actives (people who care about privacy and have acted to protect it), up from 32% last year and 29% three years ago. Specifically, the report revealed the number of respondents who have submitted Subject Access Requests (SARs) has increased from 24% in 2022 to 28% in 2023. Digging into the details further, the report highlights the weighing leans towards younger cohorts, with 42% of 18-24-year-olds exercising their right of access compared with 6% for those over 75. A similar increase can be seen in the number of respondents who requested changes or deletion of their data increased from 14% in 2022 to 19% in 2023.
The survey also found that 62% of consumers are concerned about how businesses use artificial intelligence, with 60% saying that they have already lost some trust because of their use of the technology.
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