How DPOs became advertising superheroes

03/01/2024 | Adweek

Data Protection Officers (DPO) have become increasingly important in helping publishers navigate the challenges of privacy regulations and standards in the years since the General Data Protection Regulation (GDPR) came into effect. With publishers and advertising facing intense scrutiny, DPOs play a vital role in balancing regulation and the need for growth and innovation. An article by Adweek highlights the ability of DPOs to protect consumers while enabling innovative solutions that support growth. DPOs help commercial teams develop strategies to build closer relationships with users, which can create a more valuable audience for advertising partners.

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Superhero, DPO

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