An interesting article in AdExchanger highlights the issues purchasers of advertising solutions have when sourcing ethical providers, especially when it comes to privacy. Terms that appear to be too frequently banded about include:
- Privacy-safe
- Privacy-compliant
- GDPR/CCPA-compliant
- Privacy-preserving
To be certain the claims add up, make sure to ask plenty of questions concerning the features that make the specific nature of the claims possible. It's one thing to want to do the right thing, but it's another thing entirely to ensure that you are.
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