24/04/2021

Ad Exchanger

Google cookie removal proposal within scope of EU antitrust investigation

European Commission Executive Vice President Margrethe Vestager wrote that Google's "proposals to deprecate third-party cookies" are part of its ongoing antitrust investigation on the technology company. Vestager's statement is in response to concerns raised by Romanian Member of Parliament Carmen Avram and now brings into question whether Google's Federated Learning of Cohorts standard will be part of the commission's inquiry. In related news, Digiday reports on the publishers that are testing and objecting to the FLoC method. The IAPP reported on Google's decision not to pursue a cross-site tracking alternative as it abandons third-party cookies back in March.

Read Full Story
Margrethe Vestager

COVID-19: FLEXIBLE, LIVE ONLINE BCS & IAPP TRAINING NOW AVAILABLE - PLEASE CONTACT FOR DETAILS