There have been snippets of information regarding Google's post-third-party cookie plans as the company moves closer to its 2022 deadline to abandon the advertising-tracking mechanism. A clearer picture of the path forward came Wednesday as Google announced the end of third-party cookies remains on schedule and that it does not intend to produce a cross-site tracking alternative while shifting to a privacy-focused first-party data model. The IAPP has more on and reactions to the announcement. In response, the IAB issued a statement announcing their disappointment that Google is not working more closely with the industry before publishing its plans. Additional commentary in The Register and ZDNet. Elsewhere, Endgadget reports that Brave is developing its own privacy-focused search engine following its purchase of open-source engine Tailcat.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
