New research by fraud and compliance software technology company Pixalate has identified that over two-thirds of the most popular iPhone apps used by children share personal data for advertising purposes, compared with 79% of Android apps. The study is published for a US audience and measures compliance against the US Children's Online Privacy Protection Act. Nonetheless, the findings offer granular insight into the practices of app developers and highlight that software companies need to change their underlying business model to become more responsible.
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