In a blog article on Wednesday, Google confirmed its plans to disable third-party cookies for 1% of users from Q1 2024, ramping up the deprecation to 100% of users from Q3 2024. The full roll out is subject to Google addressing any remaining concerns of the UK’s Competition and Markets Authority (CMA). Chrome has an estimated three billion users, which means that around thirty million users are expected to have third-party cookies disabled by the end of March next year.
In light of this, Google has advised website operators and developers need to take action to adapt to the change. Developers should audit their site's current cookie usage, test for breakage if cookies are removed, and migrate to the relevant web APIs, such as the Privacy Sandbox programme.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.