In its Q1 2024 report into the implementation of Google's Privacy Sandbox initiative, the UK Competition and Markets Authority (CMA) has confirmed that it still has privacy and competition concerns. Publication of the report explains the recent decision taken by Google to postpone its plan to depreciate away from third-party cookies in Chrome until 2025.
The CMA's concerns over privacy follow an engagement with the Information Commissioner's Office (ICO) in which the regulators worked closely to analyse data protection impacts and the assessment of Privacy Sandbox tools. In its latest report, the CMA finds that Google should make its consent interface for its Topics API clearer and ensure partners using the Protected Audiences API and Attribution API get user consent. The report also underscores the ICO's concern that the Protected Audience API used for remarketing will not incorporate many privacy-enhancing technologies (PETs) until 2026, which is after the planned deprecation of third-party cookies.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
